To raise awareness around Barclaycard's involvement with the Wireless Festival, an annual music festival in Hyde Park, London. Amplify the company's presence at the event by creating a VIP space that provided exclusive access to performers, celebrity guests and media.

Mission suggested that Barclaycard make use of their 'hospitality pod' at the Wireless festival to secure VIP and media attendance across the three day festival. Amplification at the festival ensured cut through media coverage.

A VIP media area at the sell out, outdoor concert in Hyde Park, London.

Mission secured a variety of VIP faces and media at the event, and secured a series of showbiz news stories and reviews that credited Barclaycard.

Mission managed the media exploitation and VIP backstage photo syndication.

Mission secured over 50 pieces of widespread coverage across national, regional and online media. The campaign also received coverage surrounding Barclaycard's cashless technology in a variety of broadcast outlets. Overall the campaign coverage achieved an RoI of over 700%.