To create a PR campaign surrounding the global launch of the new Belvedere Bloody Mary maceration, garnering international coverage in both the UK and US markets.

Mission commissioned designer Zac Posen to curate a Belvedere Bloody Mary brunch menu available at Le Caprice restaurants in London and New York.

Extensive PR campaign with coverage on the launch of the Belvedere Bloody Mary maceration and the launch of the Bloody Mary Brunch menu at Le Caprice. Interviews with both Zac Posen and Belvedere representatives to cover both UK and US markets.

Executed a global media campaign in which Mission secured curator Zac Posen, coordinated brunch logistics, photo shoots, media interviews, celebrity outreach for the launch parties in both London and New York, and assisted in the coordination and management of the events.

70+ pieces of coverage resulted in the campaign gaining publicity in leading national and international print and online media.