To create a compelling entertainment platform for the markets of the Cannes Film Festival whilst executing a physical interpretation of the Belvedere brand to generate global publicity.

Mission developed a Belvedere programme for 100 global market guests across three days.

Created a stand-out event, with a live performance by Grace Jones at the infamous Le Baron nightclub in Cannes that became the talked about event during the Cannes Film Festival.

Mission developed and managed all elements of the event including creative, production, celebrity and logistics, whilst securing Grace Jones as the highlight performer. Managed the media to ensure a red carpet frenzy.

400 party goers, 12 famous faces and one Grace Jones all attended the event which helped to generate international media coverage across the campaign in leading national and international print media, broadcast and online.