Create a marketing platform to showcase Belvedere Vodka's corporate responsibility credentials, drive global media coverage and continue to position Belvedere as a brand leader in the super-premium spirits market.

Create an ongoing partnership with (RED)™, launching a limited edition (RED) bottle at a VIP event in Los Angeles during the Grammy's within a $5m budget.

A VIP event featuring a live performance by Usher, for 1,000 guests followed by an after-party for 300 people featuring a live performance by Mark Ronson and Beth Ditto. Belvedere also commissioned of a bespoke piece of work by Carsten Höller to be auctioned for (RED)™.

Mission introduced Belvedere to (RED)™ and negotiated a contract with Usher. Project management for VIP party and all associated activity including the organisation of a private dinner for 150 LVMH executives and key customers. Mission also managed the global PR activity surrounding the launch event and a $250,000 shoot for new product.

Wide spread coverage, 25 international celebrity attendees, 15 broadcast crews, 25 news agencies, resulting in over 2.1 billion impressions.