To raise awareness around The Ivy's 20th anniversary within target media

Mission coordinated a play that was performed within the restaurant for one week called 'Heavenly Ivy'

Extensive PR campaign with coverage to run within a two week period of time to celebrate the anniversary of the restaurant

Executed a UK media campaign in which Mission coordinated play logistics, play rehearsals, photo shoots, media interviews, coordinated the cast, playwright and director, and assisted in the coordination and management of the play

60+ pieces of coverage resulted in the campaign gaining coverage in leading national and international print media, broadcast and online