Create a desirable product exclusive to feelunique.com and ultimately drive sales and traffic to the site.

Create a range of high end, yet attainable designer beauty cases exclusively for feelunique.com.

Capsule PR campaign with coverage to run from October through the Christmas period.

Mission created a design brief and outreached to a number of British designers, securing William Tempest, Zandra Rhodes, Olivia Rubin and fashion label PPQ to create designs for the beauty cases.

Mission oversaw production of the cases, working with designers on approval and input.

Mission secured charity 'Look Good Feel Better' as a partner for the project.

Mission secured Sophie Ellis-Bextor to front the project and appear in the PR campaign.

Mission undertook far reaching media relations programme, resulting in wide spread coverage of the beauty cases and increased traffic to feelunique.com.

The campaign delivered 44 unique pieces of editorial coverage. 100% of coverage credits the brand. Total advertising equivalent: £311,185. Total opportunities to see: 44,458,295. Total PR value: £933,555. Return on investment: £333 to £1.