Create a brand-owned capsule summer campaign for feelunique.com to drive traffic to the site.

Create a range of neon sop lollies to tap into colour blocking trend, embellished with clashing polka ribbons and carrying a strong, zingy scent. Add in a bonus 10% discount code on the hidden end of the stick.

The soaps were photographed with the feelunique.com logo in focus and samples were sent to press in time for summer and holiday stories/round-ups. Press materials highlighted the hidden discount code on the stick.

Mission sourced lasered lolly sticks, soaps and ribbons, before coordinating photography, sending out samples and ensuring full media exploitation was executed.

Significant media coverage was achieved in monthly and weekly magazines, as well as national newspapers and online sites. Highlights included a full page spread in Cosmopolitan and Easy Living.