To maximise brand awareness for the launch of Jigsaw's AW/08 Collection.
Mission identified existing 'press-worthy' collateral across the Jigsaw brand, and launched it strategically to the press in the form of news stories and exclusive features.
Mission organised Jigsaw's hosting of a series of Supper Clubs, which were attended by leading fashion media personalities and stylists including Lisa Armstrong, Camilla Ridley-Day, Sarah Mower and Daniella Agnelli.
Mission profiled Louise Trotter, Jigsaw's new creative director, as well as securing news stories around Jigsaw's transition to online with the launch of the brand's first fully transactional clothing website.
The campaign enabled the new collection to feature in national glossies and newspapers such as Harper's Bazaar, Elle, the Sunday Times Style and Vogue.com. This noteworthy success led to Mission running The Shop at Bluebird's press office and Jigsaw Organics beauty products, both part of the Jigsaw group.
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