Increase awareness of Krug and the Mind Share concept amongst the luxury and financial sectors and engage with a successful, high net worth audience.

Mission developed Krug Mind Share to take the concept into its second year. Secured 10 'top-in-class' minds across the fields of music, art, business and fashion to partake in an auction at the internationally renowned auction house Sotheby's. All monies raised were donated to the minds charity of choice.

A charity auction held at Sotheby's. A selection of the worlds greatest minds across the mediums of art, politics, fashion, business and music donate 60 minutes of their time and monies raised are donated to the minds charity of choice.

Mission created the Mind Share concept and conducted outreach for all Minds, coordinated all press and design materials, dressed the venue, established and grew friendship with Sotheby's and conducted press and celebrity outreach for auction event.

Coverage including The Sunday Telegraph, The Times, Evening Standard, Hello Magazine and the FT. 10 Krug Minds with £71,000 raised for charity.