To reinforce Montblanc International's position as a high-end watch and jewellery brand through global events and celebrity endorsements.

Mission not only secured celebrity guests to attend Montblanc events whilst wearing their pieces, but also securing actress Eva Green as the face of Montblanc as a part of a two-year advertising deal.

Mission guaranteed celebrity guests and international media present throughout 2007-2008 at high profile Montblanc events in locations including Chamonix, Shanghai, Monaco and Geneva.

Mission and Montblanc worked together to ensure a strong, prominent presence at international events, hosting events and dressing celebrities. Mission oversaw media exploitation and the distribution of images and press materials internationally at Montblanc events.

International film and art events showcased Montblanc products - these included the Cannes International Film Festival, the Oscars in LA, the Berlin Film Festival and Art Basel in Miami Beach. A well-respected range of female celebrities have subsequently worn Montblanc jewellery including Claudia Schiffer, Jennifer Lopez, Naomi Campbell, Joan Collins and Dita Von Teese.