To launch the Nokia X6 as the ultimate entertainment device as a high impact media campaign and create activations that demonstrate the core 'come get entertained' proposition of the product.

Mission created the Nokia X6 All Areas campaign to find consumers to take part in the ultimate job interview to become Nokia's first ever X6 All Areas roving entertainment reporter.

Mission launched the search nationwide through an online competition to find six finalists who were given the opportunity to go to six high profile events around the world: Nokia X6 launch party - 3rd March Oscars weekend in Los Angeles 4th - 7th March Snowbombing Festival, Austria - 5th to 10th April Spanish Grand Prix - 7th to 9th May Rihanna at the O2 Arena - 11th May Belvedere party at Cannes film festival - 18th and 19th May

Paloma Faith, Mat Horne and Jameela Jamil were recruited as the celebrity judges to front the campaign and pick the 6 finalists.

The campaign was supported through a partnership with Bauer Media which gave each of the six finalists the chance to report from each event for one of the following publications: Empire Grazia heat FHM 4 Music Kiss FM

Mission secured the talent to take part in the campaign and coordinated the photoshoots, launch event and each of the six assignments including arranging press access at each as well as the media exploitation.

Over 400 entries in just three weeks 121 pieces of coverage secured to date. Total reach of coverage stands at 150,850,727.