To successfully launch Kraken Opus books through an international and UK campaign, with particular focus on the Manchester United Opus, a book celebrating the world's most famous football club.
Mission presented the collection of unique limited editions and positioned them as collectors items filled with 2,000 unique images as well as interviews with Sir Bobby Charlton, Sir Alex Ferguson, Ruud van Nistelrooy.
Mission organised a press conference with Sir Alex Ferguson in London to launch the Opus to national sports and news journalists.
Interview access to key Manchester United icons, including Eric Cantona and Wayne Rooney, negotiated by Mission, resulted in national print features.
The campaign resulted in a media value of £3.35 million with nearly 300 pieces of coverage to date, as well as extensive coverage in national newspapers, supplements and consumer magazines such as the Daily Telegraph, GQ, The Sun, The Sunday Times, the Daily Mail, Quintessentially and Centurion Magazine. The Opus also appeared on various online and broadcast networks including Sky Sports News and BBC 5 Live.
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