To raise the profile of Six Senses' Eco Symposium in key UK media; to use the Eco Symposium to further Sonu Shivdasani's thought leadership in the field of sustainable travel and tourism

In addition to inviting prominent UK environmental journalists to the Eco Symposium, Mission engineered a partnership with Environmental Graffiti which saw a representative of the world's leading online "green" community attend the event in a reporting capacity

Online, broadcast and print media

Mission secured the participation of key UK journalists, including Geoffrey Lean, the Environmental Editor of The Daily Telegraph. Mission arranged one to one interviews with key speakers and also managed the social media outreach for the Eco Symposium during the event. Mission followed up with journalists to ensure maximum coverage was secured

Extensive coverage secured across all target media, including The Daily Telegraph, The Independent on Sunday and TTG. In addition the Environmental Graffiti partnership generated a further OTS of 8,500,000 OTS.