To raise awareness around the campaign 'Capture Your Classic', a nationwide competition by which consumers recreate their favourite scene from a film and win a VIP holiday. The umbrella objective was to widen the audience of TCM by expanding it to a younger demographic.

Mission made a proposal to TCM to recreate their own classic film scene, which resulted in the recreation of the infamous dance scene in 'Fame', in which anybody could dance and participate.

Mission closed off Worship Street in Shoreditch, London and filmed a high-production short featuring Denise Van Outen and Johnny Vegas, 50 professional dancers and 350 public extras.

Mission secured the talent to take part in the campaign, coordinated all photo shoots as well as the actual stunt and managed the media coverage surrounding the event. Mission also managed the media exploitation of the celebrity ambassadors.

The campaign received widespread coverage in national, regional and online publications.