A Historic Name Change
Chelsea F.C. Women
Chelsea Ladies Football Club wanted to change their name to Chelsea F.C. Women to suit a modern and equal era of sport and they needed Mission to help announce it to the world.
Mission announced the historic name change with an exclusive media partnership and photoshoot with Dazed, presenting the team as strong females through a modern editorial lens. We also produced a short video and social cut downs (right) for use across brand owned channels, social and media.
The campaign achieved 87 pieces of coverage across all major news, sports, lifestyle and women’s press, including three strategic media partnerships with Dazed, The Pool and Bustle. Players were also interviewed live on BBC Two’s Victoria Derbyshire show and BBC Radio 5 Live.