Bobbi Brown NYC Confidence
Empowering women to define beauty on their own terms
Bobbi Brown NYC Confidence
Empowering women to define beauty on their own terms
To celebrate Bobbi Brown’s New York City heritage and SoHo roots, we hosted a series of immersive experiences for over 40 global influencers. We flew our influencers to New York from across the globe to be immersed in the ‘Confident New York’ messaging through nine events across four days. From cocktail parties and bespoke wellness mornings to our very own Foundation Factory, we helped introduce the newly named faces of the brand Elizabeth Olsen, Yara Shahidi and NiNi.
What we did
Digital & Integrated Campaigns
Newsroom, Press Office & Communication
Partnerships, Talent & Influencer Engagement
Bringing over 40 influencers from over 16 countries to New York City for a weekend of immersive experiences brought with it a host of logistical challenges. Our Events team worked in tandem with the Campaign team to find creative solutions and create fun, interactive events that not only drove brand advocacy amongst our influencers, but were optimised for social and therefore translated that brand advocacy and relevance directly to our influencers’ collective millions of followers. Alongside this, our PR team worked to land coverage in online and traditional media titles.
The thing that I love most about Bobbi Brown is that it’s a brand that fits my life, in whatever season I’m in, and the products are seriously like my best friends.”
Sazan Hendrix
800+ Social posts
31M Impressions
4M Engagements
