Estée Lauder
Creating the press trip of a lifetime to launch two products into the highly competitive beauty sphere
Estée Lauder
Creating the press trip of a lifetime to launch two products into the highly competitive beauty sphere
Mission was briefed to produce a unique, 4-day/3-night experience across Ibiza and Formentera for select influencers to hero both their Double Wear and Bronze Goddess collections. Each destination was dedicated to a collection, brought to life in a highly shareable environment that embodied ‘Endless Summer’. This concept worked twofold: to highlight the staying power of Double Wear even during the heat of the day, and to draw attention to the sun-drenched qualities of Bronze Goddess. We geared the entire trip to encourage social sharing to ensure maximum reach across owned and influencer channels.
What we did
Digital & Integrated Campaigns
Newsroom, Press Office & Communication
Partnerships, Talent & Influencer Engagement
Working with a short lead time, our Events team worked in tandem with the brand to pull of a highly successful trip that encompassed two islands, luxury travel and a number of surprise brand moments. These delighted our attendees, leading to social sharing above and beyond our contracted numbers. To make sure this launch had global appeal, our Talent team sourced influencers with a cumulatively global reach. This social sharing worked alongside the coverage secured by our PR team, managing to create two launches with separate, yet powerful, impact.
12 influencers
1 pro make-up artist
4 Estée Lauder hosts
2 super yatchs
8 branded cars
11 giant El letters
1 colour match staircase
Estée Lauder Bronze Goddess
The Press Trip of a lifetime
