House of Peroni
Bringing the iconic style of Peroni Nastro Azzurro to life with an activation that spanned fashion, film and design
House of Peroni
Bringing the iconic style of Peroni Nastro Azzurro to life with an activation that spanned fashion, film and design
For the third iteration of House of Peroni, Mission needed to elevate the conversation, taking Peroni from a stylish beer brand to a patron of style. We created our hero activation in New York under the theme ‘Style Rising’ and partnered with the Art Production Fund to help curate the experience. We then took the major element from New York on the road, popping up in Los Angeles, Miami and Washington D.C. for private events. Each experience created a home for imaginative, thoughtful creative expression, collaborating with local artists and inviting consumers to witness Peroni championing style within the art community.
What we did
Events & Experiential
Digital & Integrated Campaigns
Newsroom, Press Office & Communication
Partnerships, Talent & Influencer Engagement
To take House of Peroni to new heights, our Partnerships team worked alongside the Art Production Fund to secure local artists to fill our spaces, as well as utilising influencers to share our highly Instagrammable installations. Our Events team worked alongside all artists to create stunning spaces that reflected Peroni’s brand ambition and engendered social sharing. Our Press team garnered quality listings and coverage through artist interviews, post-event sell-ins and paid celebrity and media partnerships.
“Jenny Sabin is amazing. I can tell you, the architecture community gained so much respect for Peroni from this collab.”
- Dezeen editor
We're honored to be pioneering this vision and bringing it to life across the U.S. alongside Peroni.
