Just Eat Food Festival 2019
Mission have worked with Just Eat since 2015 across their PR and communications activity, on both a retained and project basis. Throughout this time, Mission have delivered creative ideas to keep them front of mind for consumers when ordering a take-away, both on and offline.
This has included the highly successful Just Eat Food Festival, which - now in its fourth year - brings an immersive experience to London’s foodies and highlights the diversity and quality of Just Eat’s restaurant partners.
This year the festival took place at 93 Feet East on Brick Lane in Shoreditch, offering two days of live music, cocktails and Just Eat’s favourite takeaway dishes - with an immersive twist. Guests followed up to six different tantalising taste trails making choices at key points which influenced the taste adventure each guest experienced across the festival’s zones.
Other surprises included a 1950s retro Americana games room and exquisitely insta-worthy grub from Just Eat's restaurant partners including Indian restaurant Koolcha, headed up by Michelin starred Chef Rohit Ghai, and trendy London based burger joint Bun.
Mission’s partnership team also secured a number of high profile celebrities and influencers who attended the event to share their love of the brand across their socials.