Launching the Pirelli Calendar 2019


As strategic communications partner, Mission are tasked each year with creating a standout moment to celebrate the launch of the Pirelli Calendar.

For the last four years Mission has been creating a strategic communications and content plan to tell the story of each calendar. This year’s Calendar, shot by Albert Watson, tells the tale of four women who have achieved, or are on the road to achieving goals in their life. The Calendar starred Gigi Hadid, Misty Copeland, Julia Garner, and Laetitia Casta.

Mission have used a combination of PR and social content to build excitement to the VIP launch in December, culminating in the final red carpet gala held at Pirelli’s own Hangar in Milan where Mission created a bespoke Instagram booth to shoot content with the stars of The Calendar.

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