Lo Loestrin Fe x Shay Mitchell


How do you get millennial women to start talking about their birth control in an engaging and exciting way?

Mission helped Lo Loesterin Fe to partner with celebrity ambassador and Pretty Little Liars star Shay Mitchell to create a BC Trivia quiz to help educate young women on the subject of birth control, and to help them feel more comfortable having an open dialogue with their doctors to ensure the form of contraception they’re using is truly right for their body.

The Know Your Birth Control platform was amplified via a NYC-based media day where Shay met with 12+ journalists from top-tier lifestyle publications, and recorded BC Trivia content, challenging women to show what they know about the birth control pill.

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