New Angles

Puma

What would happen if we gave people a new view of PUMA… from the top of a skyscraper?

Designing cool trainers is no longer enough to differentiate PUMA in an increasingly crowded market. They need content that is culturally captivating and engaging, making PUMA a brand people actively seek out. We came up with a number of insight-driven video content ideas linked to their customers’ passion points, things like sport and photography.

From a highly stylized walk through the past five decades of PUMA court style, soundtracked by the music of the time and viewed by nearly a million on YouTube, to the cinematic aerial shots created by global photography collective Team Cozy, we helped PUMA break free of their creative shackles to tell product stories through exciting and relevant video content.

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