Fifth & 57th

Tiffany & Selfridges

What if we recreated all the iconic sights and sounds of New York on Oxford Street?

Launching one of New York’s most iconic jewellery brands in London’s Selfridges needs an idea on a US of A scale. That’s when we hatched a plan to recreate the legendary location of the New York store, at Fifth and 57th, at the Old Selfridges Hotel.

For ten days, visitors experienced the thrills of The Big Apple, including a virtual stroll along Avenue, a peek into a retired subway car, and a visit to Central Park, as well as the chance to sip a cocktail in a New York style speakeasy named Charlie’s after Tiffany’s founder.

Channeling Tiffany’s unique heritage led to tons of press coverage, and those lucky enough to buy had their gifts engraved, marking the New York moment forever.

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