So Juicy, Ja!
Position Black Forest in culture, as a snack consumers can feel good about eating, bridging the new So Juicy, Ja! Campaign with the brand proposition of So Juicy, So Good.
Mission brought the Black Forest Gummy Harvest to New York’s famed High Line park to share and celebrate 'Juicy Gummies that Keep it Real.' The candy company gifted residents a giant Gummy Tree, which rained down the gummy treats made with real fruit juice and simple ingredients.
Model, actor and mom of two Brooklyn Decker kicked off the activation in support of a sweet snack consumers can actually feel good about eating, according to the company. Consumers stopped by to enjoy an array of gummies and see how the people of the Black Forest harvest juicy treats and create fun and Insta-worthy moments.