Top Golf

Digital Activation

What would we do to reposition a sports and entertainment community into a global lifestyle brand?

In order to transition Top Golf from a "golfers' only" brand into a lifestyle brand approachable to all audiences, we developed a unifying brand platform and identity that aligned with the brands evolution across all locations and digital channels, search and social media. The platform was customized and deployed across all locations, maintaining a consistent brand voice while achieving a unique location specific approach.

With the launch of the performance marketing campaign, Top Golf saw a significant increase in click through rate which surpassed industry average as well as an increase in in-store attributed sales.

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