In Spring 2019, Mission took over the Bankside vaults and hosted an evening for travel industry guests to remember as we celebrated the launch of Virgin Voyages.
Mission supported across 4 key areas: design, branding and build of the event; sound, lighting & projection; food & beverage catering; event logistics and management.
Incredible scenic spaces were created inside the venue, including a basketball court, beach, pool, vinyl shop and crew bar speakeasy, where drinks were served through portholes for guests to enjoy.
The Virgin Voyages tone of voice was maintained throughout, with play-on-words phrases such as ‘Beach, please’ on digital signage throughout the venue, and hashtags for guests to tag social posts with clearly displayed throughout.
Mission worked with top talent and performers to bring unrivalled entertainment to the evening, including a DJ set by Mark Ronson.
Virgin Voyages branded transport was also provided to get guests safely from the main event to the after-party, including an ambulance, police car and fire engine.