FEKKAI
Celebrating FEKKAI’s commitment towards sustainable, salon performance haircare
FEKKAI
Celebrating FEKKAI’s commitment towards sustainable, salon performance haircare
To relaunch FEKKAI, a now sustainable haircare line founded by Frédéric Fekkai, we invited consumers to do good and feel good at LA’s most unexpected clean beauty salon, right on Santa Monica Pier. Celebrating FEKKAI’s commitment to sustainability and highlighting their 95% recycled plastic packaging + new formula, we took inspiration from the classic lifeguard stands that line the Californian coast and built a functional salon complete with styling services and free product samples for consumers who committed to help us remove pollution from the beach.
What we did
Events & Experiential
Design & Copywriting
The FEKKAI Beach Salon was our Creative team’s response to relaunch FEKKAI in the U.S., attracting and exciting the next generation of loyalists. Our Events team brought the salon to life using eco-friendly, recycled materials and decor, creating an unexpected experience on Santa Monica Pier. Our Partnerships team organised a collaboration with Heal The Bay, who led a purposeful beach clean-up for consumers to join FEKKAI in their sustainability commitment toward a cleaner future.
A one-of-a-kind salon experience at Santa Monica Pier where clean hair and clean beaches are the ultimate goals
FEKKAI
FEKKAI turns the tide
