Moët Summer house 2019
Kicking off the summer party season with London’s most inclusive member’s club
Moët Summer house 2019
Kicking off the summer party season with London’s most inclusive member’s club
After a successful inaugural year, Moët Summer House opened its doors once more in Central London. This time around, Mission was challenged to not only kick off the summer party season but to showcase the brand’s portfolio. In keeping with Moët & Chandon’s luxury values, we brought together tastemakers from the worlds of fashion, film, food and music for three days of programming. These included supper clubs, a portrait studio, live music and film screenings, all set against the beautiful backdrop of the Georgian property.
What we did
Events & Experiences
Digital & Integrated Campaigns
Newsroom, Press Office & Communication
This project involved resource from across the agency. Our Events & Experiential brought the brand to life with several stunning set pieces including the signature champagne tower and the grand staircase. Our Content team oversaw the implementation of the Facebook chatbot and microsite, alongside the daily sizzle edits and paid ads on Facebook. Amplifying the weekend’s activities was our PR team, with a top-tier, tactical press office, gaining coverage in all key titles and hosting media across the weekend.
2,000 Guests
350K Social Engagements
2.5M Earned Reach
Moët & Chandon
Summer? It #MustBeMoët
