To engage national and regional press, our Press Office team conducted a nationwide survey to find out the nation’s favourite takeaway-flavoured savoury doughnut. Topping the poll: a vegan Margherita pizza, which we created for consumers to try over the weekend. Our PR teams secured coverage in all key titles and landed another story to come out of the poll – that a third of teens choose restaurants based on the look of the food served. This national pick-up ensured high footfall, where consumers were met with a series of themed spaces based on their food choices. Mission’s partnership team also secured high profile celebrities and influencers who attended the event to share their love of the brand across their socials.