Tiffany Paper Flowers
Taking the launch of Tiffany's new collection beyond a party with an elegant edge
Tiffany Paper Flowers
Taking the launch of Tiffany's new collection beyond a party with an elegant edge
To amplify Tiffany & Co’s new collection and brand attitude in the United Sates and create cut-through in the crowded cultural conversation, Mission turned New York City Tiffany blue. This included branding subway stations, metro cards, coffee carts and bodegas to tease the campaign. For the launch moment, we created a 3.2 ton LED branded clock and placed it on the facade of the 5th Avenue flagship store. Consumers could tweet into the clock with different keywords and the face would transform, showing over 39 different creative vignettes. Alongside these executions we also hosted a VIP event including a dinner and a performance by New York’s very own A$AP Ferg.
What we did
Newsroom, Press Office & Communication
Partnerships, Talent & Influencer Engagement
The launch of Paper Flowers including the tease, activation and subsequent media coverage sat several teams within the agency. Our Campaign team managed the logistics of the activation whilst our Events team looked after the city takeover, the LED clock and the internal branding of the event. Our PR team then worked to place news stories and listings across all key titles.
70+ TOP TIER GLOBAL JOURNALISTS in taxis
9K COFFEES SERVED from the coffee carts
3.5 TON clock made from 82 LED panels
1 LIVESTREAM with A$AP Ferg
Tiffany & Co.
it was only fitting that the space was completely filled with paper flowers.
- The Cut
