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Masters Of Potential

Helping solidify Hennessy’s position in UK music culture

Masters Of Potential

Helping solidify Hennessy’s position in UK music culture

A celebration of musical creativity, Masters of Potential is a platform created by Hennessy. Every year, Masters of Potential brings the most innovative artists together to experiment with fusing their sounds. Nodding to Hennessy’s rich musical history, artists record live-to-vinyl in the iconic Abbey Road Studios, challenged to create one-off musical moments that resonate within the culture. This project nods to Hennessy’s rich musical history. To build on the momentum of the last two iterations, Mike Skinner of The Streets brought in electrifying rapper Flohio to record a new single, ‘How Long’s It Been?’

What we did

Brand Strategy & Development

Newsroom, Press Office & Communication

Integrated & Digital campaigns

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@HennessyUK

Masters of Potential sits across our Public Relations, Content & Digital and Studio teams. We handled all communications, delivering against traditional and digital media, while our Content team provided the content activation strategy and channel management. Our Studio team created the brand identity at the outset of this project, and this year worked to provide the vinyl artwork, layout and design.

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Flohio’s energy is insane. She adds colour to a quite serious trap energy and makes something just as unpredictable and homespun as anyone from Atlanta. She has the juice on stage.

Mike Skinner

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Masters of Potential - The Fire Within Them

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