St. Ives The Mixing Bar
A unique activation giving consumers the opportunity to personalise their own products
St. Ives The Mixing Bar
A unique activation giving consumers the opportunity to personalise their own products
For its second year, Mission took St. Ive’s Mixing Bar above and beyond a learning experience for consumers, stocking exclusive items in the New York pop-up as well as opening the Mixing Bar up to the rest of the country through an online shopping experience. Opening in SoHo, we invited 70 influencers to an exclusive mixing session before opening up the public for 14 weeks, garnering over 100 million social media impressions. We also launched a concert series - Live With St. Ives, helping to create a cultural hub and increase dwell-time.
What we did
Content Creation, Production & Amplification
Digital & Integrated Campaigns
Newsroom, Press Office & Communication
Partnerships, Talent & Influencer Engagement
Our PR team secured coverage across digital, print and traditional media, with over 1.3 billion media impressions, over 500 pieces of coverage including 32 features and interviews with Jordyn Woods. Our Partnerships team worked to secure Nick Jonas for an appearance and social media post as well as the Live with St. Ives amplification. Our Events team secured an incredible location in New York’s Flatiron district, dressed the space and looked after the upkeep throughout the activation.
"This is such a fun idea and so interactive! Going through the creation process definitely sets Mixing Bar apart."
- Hearst Women’s Beauty Group, Pia Velasco
Learning about the benefits our ingredient-led products provide.
